What is Alexa Rank?


Every business owner is aware of that ranking well in search engines like Google is essential. If you can’t be found in a search engine, then it isn’t very easy for customers to find you.

After all, it’s how most people determine whether a website is successful or not. But there’s a metric that people often ignore or don’t know much about:

Alexa rank.

In this article, you’ll learn the whole thing there is to realize about the alexa rank, how to check alexa rank.

What is Alexa Rank

Alexa rank is a worldwide ranking system that makes use of internet traffic statistics to list the most popular websites.
Alexa Rank is a third party marketing tool that estimates website traffic. Alexa Rank is frequently utilized by online companies for aggressive (competitive) analysis.
Alexa rankings are a composite between how many people are estimated to have visited the site and how many pages have been viewed.
It ranks literally millions of websites in order of popularity, with the lower your alexa rank; the greater popular your website is (according to Alexa at least).

History of Alexa Rank

Alexa internet, Inc. is an American web traffic analysis company based in San Francisco. It is a completely owned subsidiary of amazon.
Alexa become founded as an independent business enterprise in 1996 acquired by Amazon in 1999 for $250 million.

How to Calculate Alexa Rank?

Alexa rank is calculated by combining a site’s estimated traffic as well as visitor engagement over the past 3 months. Traffic and engagement are estimated from data provided by its toolbar. This monitors a user browsing behavior which acts as a sample of all Internet users.

if you need to make contributions statistics to the rank, to get started out you just need to download and install the Alexa toolbar:

This will show the Alexa Rank of the visited website. It will also send traffic data to a central server, recording your IP address and the URL you are visiting.

According to Alexa’s official website, the rank is calculated using a combination of estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months.

Statistics for their ranking system is primarily based on traffic provided by their “global data panel”. This information is accrued from internet users who use one of the browser extensions available for Google Chrome, Firefox, Internet Explorer etc.

The Alexa ranking set of rules audits a site and calculates the frequency of visits. If the same user visits a website more than once at the same day, it is counted as a single visit.

The parameters used for measuring a site’s individual ranking are based on two items:

  • Unique daily visitors: the traffic/number of Alexa users visiting a site in a day.
  • Average page views: number of times a particular page or URL is viewed by Alexa users.

From here, the site with the highest combination of unique visitors and page views is ranked #1.

How can I view a website’s Alexa Rank?

Checking your website’s Alexa rank is pretty simple. Just head over to Alexa’s official rank checker, put the URL of the site you want to check and hit find:

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